
Industrial IoT + High-tech Engineering
CASE 3
110%
ARR Growth
- 50%
Employee Turnover Rate
Global Service Distribution Channel & Partnership
From High Churn Rate To A Subscription Leader:
A 110% of ARR Targets Leap
The Client:
A German software-hardware high-tech engineering firm
Industry:
Industrial IoT & digitalisation, Specialising in engine performance monitoring
The Challenge:
Despite technical superiority, the technical founder-led sales process was impossible to scale due to
1) New hires were often failing to perform and hit targets, then resign after only 5-6 months employment
2) High churn rate was stalling subscription growth
3) Service model didn't support the business model
Project Scope:
Package A + Commercial Transformation Engine + Compliance Wrapper
KEY RESULTS:
Lowered Turnover Rate by 50%
Onboarded and trained 4 new sales managers who have been staying since
A Systematic Commercial Foundation:
Sales strategy, GTM plan, Sales SOPs and playbook
A New Service Channel:
Set up new service distribution channels in major regional ports
Better service network and coverage
Quick service response
Significant Low Churn Rate + New subscriptions:
Hit 110% of ARR targets in the first calendar year end of project implementation.


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Note: To protect the competitive advantage and exit valuations of our clients, company names and specific financial figures have been anonymized or composite-modeled. These cases represent real-world interventions and verified outcomes achieved within the Danish maritime sector.
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